Transformasi Dakwah Komunitas Muslimah

Komunikasi Dialogis-Adaptif pada Masyarakat Multikultural

Authors

  • Siti Zaida Hanum Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Sleman Indonesia
  • Baidawi Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Sleman Indonesia

DOI:

https://doi.org/10.54090/pawarta.835

Keywords:

multicultural, dawah communication, community

Abstract

The transformation of da'wah communication in multicultural urban environments reflects the dynamic interaction between religious messages in diverse social contexts. This study investigates how da'wah communication practices evolve within urban Muslimah communities in Indonesia, with a focusing on their adaptation to multicultural challenges and opportunities. This research is a library study that aims to understand the transformation of Islamic Preaching Communication in a multicultural society. The findings show a significant shift from conventional and one-way da'wah delivery to an interactive, dialogical, and contextually adaptive communication model. This transformation is driven by the challenges of Multicultural Da'wah among Muslim Women's Communities, Da'wah Transformation in the Muslim Women's Community Environment, and the Role of Digital Media in Comprehensively Reaching the Audience. This study concludes that the transformation of da'wah communication and media is not only a necessity, but also a necessity in facing the complexity of a modern, multicultural society. The urban Muslim community in Indonesia proves that more inclusive, dialogical, and adaptive da'wah can be a unifying bridge amidst differences.

Downloads

Download data is not yet available.

References

Abdurrahman, Q., & Badruzaman, D. (2023). Tantangan dan Peluang Dakwah Islam di Era Digital. KOMUNIKASIA: Journal of Islamic Communication and Broadcasting, 3(2), 152–162. https://doi.org/10.32923/kpi.v3i2.3877

Achfandhy, M. I., & Chairunnisa, M. R. (2022). Interactive Da’wah Communication of Ustadz Syam on TikTok. Lentera: Jurnal Ilmu Dakwah Dan Komunikasi, 6(1), 65–82. https://doi.org/10.21093/lentera.v6i1.5280

Afidah, I. (2021). Spiritualitas Masyarakat Perkotaan. HIKMAH: Jurnal Dakwah & Sosial, 1(1). https://doi.org/10.29313/hikmah.v1i1.7649

Akmalia, K., Nurkhalis, N., & Wildan, R. (2021). Islam dan Tantangan Modernitas Perspektif Nurcholish Madjid. Jurnal Pemikiran Islam, 1(2), 178–189. https://doi.org/10.22373/jpi.v2i1.11315

Al Ketbi, N., Habes, M., Shaheen, L., Attar, R. W., Tahat, D., & Alhazmi, A. H. (2025). The impact of social media use on tolerance, community peace, online ethical awareness among adolescents in the United Arab Emirates. Frontiers in Psychology, 16, 1500727. https://doi.org/10.3389/fpsyg.2025.1500727

Alhasbi, F., Fathurrahman, M., & Ahmad, A. A. M. (2024). Agama sebagai Anugerah Semesta: Memahami Makna Islam Rahmatan lil ’ Alamin. Pawarta: Journal of Communication and Da’wah, 2(2), 113–131. https://doi.org/10.54090/pawarta.718

Alhasbi, F., Ramli, Asfar, A., Setyaningsih, R., Ismail, K., Harahap, T. K., Pratikna, R. N. R. N., Rachmawati, F., Agustiningsih, G., Sanjaya, R., Lestari, S., Nurliyani, Oktaviani, D. D., & Rakhman, C. U. (2023). Pengantar Ilmu Komunikasi. In Penerbit Tahta Media (1st ed., Issue SE-Katalog Buku). Tahta Media Group. http://tahtamedia.co.id/index.php/issj/article/view/40

Anshar, M., Djamereng, A., & Ilham, M. (2024). Content Analysis and Audience Receptions of Online Da’wah on YouTube Social Media. Jurnal Komunikasi: Malaysian Journal of Communication, 40(1), 173–18.

Ashari, M. F., Dova, M. K., & Jaya, C. K. (2024). Komunikasi Dakwah Kultural di Era Digital. Journal of Da’wah, 3(2), 137–161. https://doi.org/10.32939/jd.v3i2.4423

Atmaja, A. K., & Rahmawati, A. Y. (2020). Urgensi Inklusifitas Pelaksanaan Dakwah Di Tengah Problematika Sosial. Jurnal Ilmiah Syi’ar, 20(2).

Azra, A. (2006). Islam in the Indonesian World: An Account of Institutional Formation. Mizan Pustaka.

Baidawi. (2022a). Dakwah Transformatif Syubbanul Muslimin dalam Menanamkan Spiritualitas pada Generasi Muda. Jurnal Dakwah Dan Komunikasi Islam, 23(2), 57–76.

Baidawi. (2022b). Pola Komunikasi Keagamaan Masyarakat Muslim di Ruang Digital. Mediakita, 6(1).

Baidawi, B. (2025). Shaping Virtual Religious Authority: The Power of Digital Media on Micro-Celebrity Da’i. Journal of Asian Wisdom and Islamic Behavior, 3(1). https://doi.org/10.59371/jawab.v3i1.93

Baidawi, B., & Bin Ismail, M. A. (2023). Study of Ustaz Hanan Attaki’s Da’wah Message on the Instagram Account @hanan_attaki. Lentera: Jurnal Ilmu Dakwah Dan Komunikasi, 7(2), 84–99. https://doi.org/10.21093/lentera.v7i2.7327

Baidawi, B., Rodliyah, F., & Hanum, S. Z. (2025). Islam Wasathiyah di Ruang Digital: Perspektif Tokoh Muslim Indonesia. Palita: Journal of Social Religion Research, 10(1), 97–116. https://doi.org/10.24256/pal.v10i1.4871

Baidawi, B., Rozak, A., & Mujahidah, F. I. (2023). Humanisme Islam, Media Instagram Syubbanul Muslimin, dan Edukasi Islami. Journal of Islamic Communication Studies, 1(1), 1–26. https://doi.org/10.15642/jicos.2023.1.1.1-26

Buckley, D. T., Gainous, J., & Wagner, K. M. (2023). Is religion the opiate of the digital masses? Religious authority, social media, and protest. Information, Communication & Society, 26(4), 682–698. https://doi.org/10.1080/1369118X.2021.1971279

Cornelio, J. S. (2009). Global Youth?: Hybrid Identities, Plural Worlds. Asian Journal of Social Science, 37(6), 972–973. https://doi.org/10.1163/156848409X12526657425703

Dewi, O. S., & Fata, A. K. (2021). Beragam Jalan Menjadi Salih. Jurnal Bimas Islam, 14(1), 1–32. https://doi.org/10.37302/jbi.v14i1.325

Efendi, E. (2021). Strategi Media Dakwah Kontemporer. Al-Idarah: Jurnal Pengkajian Dakwah Dan Manajemen, 9(2), 22. https://doi.org/10.37064/ai.v9i2.10624

Elvina, S. N., Saputra, R., & Fitri, W. (2022). Strategi Dakwah Husein Ja’far al Hadar terhadap Generasi Z di Indonesia. Al Imam: Jurnal Manajemen Dakwah, 5(2), 13–24. https://doi.org/10.15548/jmd.v5i2.5036

Estuningtyas, R. D. (2021). Strategi Komunikasi dan Dakwah Pada Kalangan Milenial di Era Modernisasi. Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies, 2(01), 75–86. https://doi.org/10.52593/mtq.02.1.05

Hakim, L., Riyadi, A., & Murtadho, A. (2023). Konten Dakwah Penceramah Perempuan: Analisis Respon Audien pada “Suara Muslimah” di Kanal NU Online. Jurnal Komunikasi Islam, 13(2), 289–304. https://doi.org/10.15642/jki.2023.13.2.289-304

Handaru, B. I. W. (2021). Tantangan Agama di Era Globalisasi: Analisis Strategi Komunikasi, Karakteristik dan Materi Dakwah. El Madani: Jurnal Dakwah Dan Komunikasi Islam, 2(01), 1–24. https://doi.org/10.53678/jz3hyp27

Hanum, S. Z., & Rifa’i, A. (2023). Komunitas dakwah Ekspreso: Studi Analisis Strategi Dakwah Mantan Preman di Solo. An-Nida: Jurnal Komunikasi Islam, 15(2), 165–176. https://doi.org/10.34001/an-nida.v15i2.5313

Hanum, S. Z., Surawan, Farizi, M. Al, & Awang, S. (2023). Interpersonal Communication Da’i; Analysis of Da’wah Styles on YouTube. Mediakita, 7(2), 164–177. https://doi.org/10.30762/mediakita.v7i2.1024

Hanum, S. Z., & Zulhazmi, A. Z. (2022). Strategi Dakwah Muslimah di Perkotaan: Studi pada Komunitas Humaira Surakarta. Academic Journal of Da’wa and Communication, 3(1), 109–128.

Hidayatullah, A. (2019). Inklusifitas Dakwah Akin @NUgarislucu di Media Sosial. Islamic Communication Journal, 4(2), 183. https://doi.org/10.21580/icj.2019.4.2.4019

Hudah, K., & Suparno, B. A. (2023). Komunikasi Dakwah Inovatif dan Perubahan Sosial: Studi Kasus pada Komunitas “Ngaji Asyik Ahad Malam” di Street Cafe Surakarta. Jurnal Komunikasi Islam, 13(01), 166–184. https://doi.org/10.15642/jki.2023.13.01.166-184

Irawan, G. B., & Radiamoda, A. (2023). Prophetic Communication: Implementation of Da’i Da’wah Strategies in The Millennial Era. Ishlah: Jurnal Ilmu Ushuluddin, Adab Dan Dakwah, 5(2), 249–261. https://doi.org/10.32939/ishlah.v5i2.260

Ismail, A. I., & Uyuni, B. (2020). The new perspective of interfaith dialogue as da’wah approach in global era. Journal of Xidian University, 14(3), 1540–1552. https://doi.org/20.10090.JXU.2020.V14I3.276311.1719

Ismiati, I., Sofiatin, S., & Zuhriyah, L. F. (2024). Desain Dakwah Ustadz Hanan Attaki melalui Media Sosial Instagram @ayah_amanah. Anida (Aktualisasi Nuansa Ilmu Dakwah), 24(1), 21–42. https://doi.org/10.15575/anida.v24i1.34626

Jati, W. R., Halimatusa’diah, H., Syamsurijal, S., Aji, G. B., Nurkhoiron, M., & Tirtosudarmo, R. (2022). From Intellectual to Advocacy Movement: Islamic Moderation, the Conservatives and the Shift of Interfaith Dialogue Campaign in Indonesia. Ulumuna, 26(2), 472–499. https://doi.org/10.20414/ujis.v26i2.572

Khamim, M. (2022). Transformasi Dakwah: Urgensi Dakwah Digital di Tengah Pandemi Covid-19. AN NUR: Jurnal Studi Islam, 14(1), 25–43. https://doi.org/10.37252/annur.v14i1.230

Madjid, N. (1995). Islam Agama Kemanusiaan. Yayasan Paramadina.

Mariyono, D. (2024). Indonesian mosaic: the essential need for multicultural education. Quality Education for All, 1(1), 301–325. https://doi.org/10.1108/QEA-05-2024-0042

Maulina, P., Triantoro, D. A., & Fitri, A. (2023). Identitas, Fesyen Islam Populer, dan Syariat Islam: Negosiasi dan Kontestasi Muslimah Aceh. Cakrawala: Jurnal Studi Islam, 18(2), 62–76. https://doi.org/10.31603/cakrawala.9419

Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook (3rd ed.). SAGE Publication, Inc.

Moefad, A. M., Syaifuddin, S., & Sholichati, I. (2021). Digitizing Religion: Millenial Generation Da’wah Patterns on Social Media. Ilmu Dakwah: Academic Journal for Homiletic Studies, 15(2), 387–406. https://doi.org/10.15575/idajhs.v15i2.13136

Moleong, L. J. (2017). Metode Penelitian Kualitatif. Remaja Rosdakarya.

Munir, M. M., & Muqaffi, A. (2020). Dakwah Harmoni Sebagai Solusi Problem Agama dan Modernisme Perspektif Djohan Effendi. Ishlah: Jurnal Ilmu Ushuluddin, Adab Dan Dakwah, 2(1), 1–15. https://doi.org/10.32939/ishlah.v2i1.7

Muzzammil, F. (2021). Moderasi Dakwah di Era Disrupsi (Studi tentang Dakwah Moderat di Youtube). Tatar Pasundan: Jurnal Diklat Keagamaan, 15(2), 109–129. https://doi.org/10.38075/tp.v15i2.175

Nasrullah, R. (2012). Komunikasi Antar Budaya (Di Era Budaya Siber). Kencana Prenada Media Groub.

Nuwairah, N. (2021). Peace Building: Tantangan Dakwah di Era Disrupsi. Alhadharah: Jurnal Ilmu Dakwah, 19(2), 47. https://doi.org/10.18592/alhadharah.v19i2.3899

Petersen, M. J. (2022). Freedom of Religion or Belief and Freedom of Expression. The Review of Faith & International Affairs, 20(2), 40–48. https://doi.org/10.1080/15570274.2022.2065806

Polizzi, G. (2025). Digital literacy and strategic (dis)engagement: examining how functional and critical digital literacy shapes participation. Information, Communication & Society, 1–20. https://doi.org/10.1080/1369118X.2025.2452282

Pramesti, M. I. (2023). Analisis Gaya Komunikasi Ustadz Adi Hidayat Dalam Berdakwah. Hikmah, 17(1), 99–116. https://doi.org/10.24952/hik.v17i1.6825

Raco, J. (2018). Metode penelitian kualitatif: jenis, karakteristik dan keunggulannya. Grasindo Media Sarana Indonesia, 146. https://doi.org/10.31219/osf.io/mfzuj

Rahmawati, L. E., & Pramutya, R. D. (2022). Lingual Markers in Da’wah Messages in a Movie Entitled Ustad Millennial. Ilmu Dakwah: Academic Journal for Homiletic Studies, 16(2), 217–242. https://doi.org/10.15575/idajhs.v16i2.15014

Ramadhani, K. (2023). Dakwah Transformatif Melalui Pendekatan Kultural pada Kalangan Remaja:(Studi Majelis Khoirun Dakwah Probolinggo). JISAB: The Journal of Islamic Communication and Broadcasting, 2(2), 105–116.

Ramadoni, M. A., Syarifudin, A., Nuraida, N., Hamandia, M. R., & Yulianti, R. R. (2024). Social And Spirit Goals: The Communication Strategy of Da’wah Activities One Day One Juz (ODOJ) Program in Palembang. Ath-Thariq: Jurnal Dakwah Dan Komunikasi, 8(1), 61–70. https://doi.org/10.32332/ath-thariq.v8i1.7769

Richtig, I., & Maulana, I. (2022). Fragmentasi ke Konvergensi: Asatiz Selebriti dalam Bingkai Gerakan Dakwah Barisan Bangun Negeri. Dialog, 45(2), 258–272. https://doi.org/10.47655/dialog.v45i2.673

Rosyad, R., Mubarok, M. F., Rahman, M. T., & Huriani, Y. (2021). Toleransi Beragama dan Harmonisasi Sosial. Lekkas.

Rosyidah, A. (2022). Tantangan dan Strategi Da’i Muda dalam Berdakwah di Era Digital. Al-Tsiqoh : Jurnal Ekonomi Dan Dakwah Islam, 7(2), 1–11. https://doi.org/10.31538/altsiq.v7i2.2685

Samsudin. (2021). Dakwah di Tengah Pluralitas Masyarakat. Communicative: Jurnal Komunikasi Dan Penyiaran Islam, 2(1), 38–51. https://jurnal.uibbc.ac.id/index.php/communicative/article/view/408

Sarwat, A. (2020). Muslim Perkotaan: Antara Gairah Agama & Keterbatasan Ilmu. Rumah Fiqih Publishing.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV. Alvabeta.

Sumiati, W., & Nawawi, T. (2025). Digital Da’wah in the Modern Era. Digital Muslim Review, 2(2), 153–175. https://doi.org/10.32678/dmr.v2i2.44

Suroyo, Bima Maulana Putra, Yuliantoro, Bedriati Ibrahim, & Bedriati Ibrahim. (2023). Development of Multiculturalism on Ethnic and Relegion in Indonesia. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 7(1), 21–35. https://doi.org/10.36526/santhet.v7i1.2716

Thadi, R., & Mukhlizar, M. (2021). Literasi Dakwah Di Era Post Truth. JOISCOM: Journal of Islamic Communication, 2(1), 31–38.

Utomo, W. P. (2022). Hoax and Paradox of Digital Public Sphere. Jurnal Komunikasi Indonesia, 11(1), 1–7. https://doi.org/10.7454/jkmi.v11i1.1024

Wai Weng, H. (2024). Packaging, Persuasion and Propaganda: Popular Preaching and Islamic Counter-publics in Indonesia. Asian Studies Review, 48(1), 70–85. https://doi.org/10.1080/10357823.2022.2052801

Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices. Religions, 13(4), 335. https://doi.org/10.3390/rel13040335

Zakaria, A. (2019). Dialektika Moderasi Beragama Di Era Pluralitas Agama Dan Budaya Perspektif Al-Qur’an. In Αγαη. PTIQ Jakarta.

Downloads

Published

2025-02-28

How to Cite

Hanum, S. Z., & Baidawi. (2025). Transformasi Dakwah Komunitas Muslimah: Komunikasi Dialogis-Adaptif pada Masyarakat Multikultural. Pawarta: Journal of Communication and Da’wah, 3(1), 41–54. https://doi.org/10.54090/pawarta.835

Issue

Section

Articles